Swot Analysis Of Gomacro - 1270 Words

GoMacro is a family-owned company that is inspired by a whole-food based macrobiotic lifestyle. Our mission is to create and manufacture healthy organic snacks, as we believe healthy food comes hand in hand with happiness and the well-being of one another. For this reason GoMacro aims to provide our products to targeted business environments in Australia. This plan seeks to generate a significant increase in company sales and profits along with enhancing the healthy lifestyles of those all over the world. The highlights of this plan are the targeted gross margin and sales-revenue. Transitioning globally will be attainable though a proactive approach to the candidacy of customers, local growers and distributers. SWOT-analysis Although†¦show more content†¦This allows our competitors to reach a more broad consumer base faster and with more products, given these bars are made in mass bulk. Second, our inexperience with going internationally creates unknowns and can lead to mistakes. GoMacro must do the most research possible on their competitors to get a feel for what the consumers demand and how timely we can get our product in their hands. Lastly, the concept of our bars being all natural means every single one of our ingredients is naturally grown. This allows for the weather factor to come into play, as this is something we cannot control. The process of planting and growing cannot be sped up, which in result can place us at a disadvantage for reaching our target markets in a timely manner. Opportunities and Threats There are two keys to success that GoMacro is focused on. These are broadly characterized as Internal and External Factors. The internal factors that the company feels that it controls its own success through are it’s selling and marketing power, high-quality service and customer satisfaction, and lastly a key management team. The products the company provides are made attractive in order to maintain a certain level of B2B and B2C clients. GoMacro also needs to be excellent in fulfilling the promise of their products. Clients are not only buying the product for the healthiness of the ingredients but the flavor of the bar as well. With this everything the company sells